If you don't know Joe Budden, then you honestly need to look him up. Joe Budden, a rapper and a broadcaster, is famously known for his song, Pump It Up, and his famous podcast, The Joe Budden Podcast. He was a former music critic for Complex's show, Everyday Struggle. I can't recall the last song Joe Budden created that was a hit like Pump It Up. Usually artists like Joe Budden would die out, but he managed to stay relevant. How? Joe Budden understood that he must keep his name relevant in the entertainment world. This is the core concept of a new theory called The Artist Interlude.
The Artist Interlude is a new term I'm introducing to the industry. The Artist Interlude is a period where an artist is away from their audience and is producing content for their upcoming project. It usually occurs between releases of albums and it happens to every artist. The problem with it is that it leaves an artist disconnected with the audience. The audience begins to wonder on upcoming projects or just get tired of the old content. However, there are ways to remain connected with your audience. Here are some suggestions:
- Radio/Podcasts: This is a great form of exposure. This is where the listeners truly get to know the artist. It is a more personal level. You want to use radio to continue that personal relationship. You can either host your own show or get on other people's show to do interviews.
- Performances: Performances allow artists to share their thoughts through action. It is here that the listeners are able to gain that emotional touch. Happiness, Sorrow, and Anger are just some of the emotional touches.
- Features: As your artist's brand expands, your network of artists expands as well. Artists are always looking for features. Get on a hook, a verse, or a chorus! This allows the listeners to know that you still got some juice in ya.
- Music Video: If you are not doing this, I don't know what's wrong with you. Take a single from your EP and create a visual to it. You can take the Michael Jackson approach into a movie-video, or a straight up video. Either option is perfectly fine, but people will appreciate the song more with the visuals.
- Blogs: This is where you get the critique from others. The writer must have a powerful audience and voice to convey others to listen to your music. They must know the ins and out of music. These writers will be able to keep your name in the streets.
- Playlist Submissions: As an artist, you need to expand your audience, brand, and music. Playlist are becoming a crucial component in the music industry to expand your reach. You need to look for curators or brands doing playlists, so your brand can expand. Read The Voiceless Music Tunes!
- Transcribing: Why do I emphasize this?! This is an easy way for your fans to engage with your content. They can dive into your thought process behind the track lyrically. So if you have double meaning in your lyrics, you would want to explain that.
- Publication Registration: This topic is confusing and require a whole blog to explain, but I'm explain in 3 sentences. If you are an artist and you song-write, you want to register your songs through a publication such as ASCAP and BMI. Why?You want to collect your royalties and protect your music.
- Networking: You need to support others on this music journey. Share their music, go to their shows, or even go to the studio with them. You are expanding your brand, but also growing real support and real fans. Be Genuine!
- Content Gathering: You are doing 1-9 publicly, but you do this privately. You are collecting beats, writing lyrics, creating visuals, etc to prepare for you next Single/EP/Album while still driving what is out already.
These are just a few ways I believe you, the artist, can stay connected with your audience and also keep your brand/music relevant. Joe Budden dropped "Pump it Up" in 2003, however, we never forgot about the brand. This is the key for have a very successful career. If you follow ALL of these, we can see growth in your career, but it takes time, patience, and endurance.