From 2016 until today, Chance the Rapper is viewed to many independent artists as a god. He didn't have to sign to a label to reach stardom. It took him "hard work" as most of you guys state. However, in this blog, I am going to do 2 things. The first thing teach, then reveal. So let's get into it.
On the last blog, The Music Rubric, I hinted that if you follow the rubric, you will be a successful, independent artist. Unfortunately, that is not the only thing you need to be a successful artist. The biggest, yet most important thing you need is capital. As an artist, if you do not have money to support your music, you are not going far. This is business 101. Money equals money moves. You want to be on the main stage; you need money behind you. Chance the Rapper knew this, but his way of becoming an independent artist did not only come from merchandise and ticket sales. So, where did it possibly come from then?
Chance the Rapper's capital could have came from angel investors. In the interview above, Pat Corcoran (Chance's manager) mentioned that Ken Bennett (Chance's father) worked under Obama's administration. Everyone knows when you work for a president, you meet some powerful people with a lot of money backing their name up. Even though, Chance the Rapper was making his money through merchandise and ticket sales, you don't think his dad had some angel investors contributing to Chance the Rapper's goal. A lot of you people didn't really think about this. And if this was true, it was only right for Chance the Rapper to go independent since he had the resources and capital to do it. This is something your independent god, Chance the Rapper, will not tell you, unfortunately.
Now, I am not going to give you the tips on how to make money. You can pick up a book for that or take some of the examples I used above. But I am going to tell you this. I do not want to hear from an artist mouth, "You don't want no problem, want no problem with me" if you don't have no money. A lot of you artist need to realize that the chances of you becoming a Chance the Rapper is slim if you do not have money to support your music. You can continue to drop a Mixtape all you want, but money needs to come through some way or somehow. Find ways to make money, and then you will be one step further to your goal.