Monday, February 19, 2018

Music Makes Money (3M's)

Black Panther was probably the most anticipated movie .  People have been talking about the power of this movie and how it continues to push the conversation for more black actors and actresses. Marvel Studios did a great job with this line-up, however, the least talked about was Top Dawg Entertainment and their movement this year. Man, O, man this is their year! Why I say this? We are going to dive into this now!

If you been up to date with most of the articles, you should be familiar with What are the Chances? where I stated the most important thing in an artist's career was capital. It allows you to invest in certain things that enhance an artist's career. However,  it's extremely hard to raise money as individuals. Top Dawg Entertainment showed me that independent artists can make these power moves together through group economics, which focuses on one group's interest to create sustainable economy for individuals. And Now I'm going to reveal it to you!

Three ways that Top Dawg  Entertainment is going to make money:

  1. Black Panther Soundtrack album-Streaming is the common way to make money. Every artist from TDE is on this album and is eating together. 
  2. Marvel Studios & Top Dawg Entertainment Production Deal: I don't know how much the deal was, but I do know that for every movie there is a synchronization license that pays for the songs. Since the whole album is TDE, there is going to be a lot of money for that licensing. 
  3. Top Dawg Entertainment Tour: All artists are going all together and performing at these various places. Generating revenues through ticket sales and merchandise sales. 
All of this would not have been made if Anthony "Top Dawg" Tiffith didn't understand group economics. The purpose of the group economics is to rally up individuals with the same interest economically to achieve a purpose. By rallying up the artists like Kendrick Lamar, Schoolboy Q, SZA, Jay Rock, and others, they are able to make a more powerful move. Now everyone eats, and achieve their goal as a team. 

So, artists, managers, promoters, etc, Will you follow Anthony "Top Dawg" Tiffith model? That's for ya to choose. I'm just providing the information.  


Image result for top dawg entertainment crew       

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