Friday, March 2, 2018

The Artist Engagement

We ain't got time.... for you, people! If you a big Tyler the Creator fan, you know that this is a play on his song, "I ain't got Time", from his album, Flower Boy. A great piece of work I say. However, when I listened to Flower Boy or even some of his old work like Wolf and Cherry Bomb, I never thought he would be a good performer to be honest until Wednesday. What contributed to this great performance? We will dissect NOW!

Recall one of our concepts called The Performance Effect. The Performance Effect is the effect an artist has on an artist after their performance.  Tyler the Creator left a lot of his listeners in Awe after his  performance in Rochester.  He was able to do this through the power of Audience Engagement. Tyler the Creator told various jokes that related to the crowds experiences.  The audience didn't see him as an artist at this time but as an average person from upstate New York.  This is a very important aspect in performing. Why? It enhances an artist's brand. The audience trust Tyler the Creator more because he is able to relate to their experience. As a result, an audience can say that Tyler the Creator understands me which only enhances his presence as an artist and a person.

Let's tie this to the independent scene.  A lot of you artists need to start relating your brand back to the audience when performing. You guys have to realize that you are an artist but also a person. Vibe with your crowd and have them match your energy. The most notable way to do this is a Call and Respond chorus. Offer a song where the audience can sing along or join you in your performance. This brings everyone together and it becomes a more communal performance. By doing this the audience becomes engaged more with your music and the individual.

So if you want to be on main stage like Tyler The Creator or Travis Scott,  you must understand the main component to The Performance Effect, Audience Engagement. I think this is definitely the most important aspect in performing as an artist.


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