Friday, August 17, 2018

F*** you, Pay Who?

 Ya Baby, it is the legendary one eyed artist, Fetty Wap.  In this video above, we see Fetty Wap performing some of his singles such as  "Trap Queen"  and "679" before these took off commercially in November and yes, this was before "the great" Lyor Cohen came to the picture. Fetty Wap definitely had the whole crowd at Passaic turnt and he didn't even have to "Pay 2 Play" because he was doing it for so long. Now, this topic of "pay to play" is a very controversial topic and today is no tell you whether you should pay or not pay, but guide you on when!

"Pay 2 Play" is a concept where an artist and a promoter/curator reach an agreement where the artist's pays a sum to perform and the promoter/curator guarantees a PLATFORM for the performer. Not a Crowd, Food, but A PLATFORM! By doing this artist reduce their cost of renting a venue,hiring a DJ, or other expenses.  As a result of pay 2 play, the artist performs for both his listeners and new listeners, while the promoter/curator walks away with some profit. It is a very smart business model, but over the years, it has been controversial! Why? It is because some promoters/curators are leveraging their brand to these artists and giving them these false promises for an unreasonable price. In short term, exploiting them of their money. However, you still have artists who invest in these brands just to chase the clout.  Continuing this "scam" we call today, which is like a Huh to me!!

So about 2 weeks ago, we needed to shed light on how to solve this. I hopped on The Bobcast Show with Bobby Manning to discuss when artists should or shouldn't invest in "scam"  and I created 2 rules of thumb.
  1. If you can bring 25+ loyal people to an event, solely on the power of ya brand, then you don't have to pay to play. You would be covering the cost of the venue, so all you need is a DJ. Still can't cover the expenses? Well, split cost with other artists, Duh.  Check the blog Music Makes Money for more info on this.  
  2. If you can't bring 25+ loyal people, you need to pay to play. It reduces your cost while reestablishing previous fans and establishing new ones as well. However, you need to get to know the promoter/ curator. Review them and see the success of their events see if it matches with your work.  
Bobby Manning thinks #1 is the best regardless of the number of people. He has never experience a venue bill that was $200+ Sooooooo.... He's wrong!  However, he is definitely right about changing the current idea of "pay 2 play". We need to make sure that both the artist and the promoter/curator are benefiting equally. How do we start it?! By using those 2 rules of thumb.  Then this, indie-stry will go back to normal. I want to thank Bobby Manning for having me on this podcast and I hope ya learned something here. To listen to the podcast, hit the link below and lets work! Peace. 

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