Turn around time is always important in the music industry. The world does not slow down when you are an artist. To be able to create, develop and release content literally has to come second nature, like breathing.
For our entertaining import Sunny Haze, it's being told to create a concept, develop it, find a location, shoot the video and release it to the masses. And of course, he did that.
Shot in under 8 hours, the No Great Thing MC drops this lightly edited but wordplay heavy new visual in conjunction with media hub VEFF out of Okinawa, Japan. Check out the video to "Opinions" below.