Reach. It's something may artists wish to build throughout their music careers as artists and personalities in entertainment. One helpful way is through social media, which gives people unlimited potential to touch places they have never been.
So when someone decides to use today's feature from L.A. native BCO Blanco for a NBA veteran highlight film on Instagram, you tend to pay attention to the song over the highlights. And Blanco prefers to serenade the panties off these ladies with his latest single... no play-by-play needed.
Is he the hottest artist coming out of Los Angeles? Time will tell. In the meantime, enjoy this smooth ass new single "Excited" below.