Fate is a funny thing ain't it? Some don't believe in it but I do. I feel like with fate, or even destiny, you are meant to meet people who will cross your path that either will uplift you or you will guide them in the path they belong on. That was my only wish when WVMR NY was open: guide the talent to where I feel they belong or where they should go. Lucky enough for me, one person saw my vision for them and has done wonders in making sure they stick to their goals: my former intern and now rising mogul, JDM to her friends... but for you, Jaelynn DiMarco.
Mainstream: Jaelynn, the Queen of MSM. How have you been?
JDM: (Laughs) (You mean) Goddess! I’m doing good. Thank you for asking. How are you?
I’m great. It’s been a long time since we spoke. Back in WVMR days you were an intern. How was that experience for you?
The experience is still going for me. You have opened my eyes to a whole new plane field. I’ve opened my horizons, moved to a different state, going to school and I’ve even met some of the greatest Rappers in the Game. I will never forget the first time we got together to talk about where I wanted to go. I spend everyday work towards everything you said I could have. My experience at WVMR was a door to lead me into a whole new life. I’m so grateful and thankful.
Listen I feel like WVMR existed for people like you to be exposed to the industry and then make it into what it needs to be for you. But let’s go back before WVMR. How did you get involved into the music?
Ever since I was a kid I always felt the beat in my heart. I love to dance it’s so free and creative because anyone can do it. So when I moved to Manhattan I just knew there was a way I can make an impact. So that’s when I reached out to you. Radio is great but I wanted more. One of my strength is Management so when we talked about it, it just clicked. I can be on the road, I can travel, I can be connected to the music and maybe expand to my own studio. It was like you woke me up. I am in classes for music Management. Just another thing to mark on my resume. I have to keep up with the times so if I can learn the old version and master the new. I can use both to my advantage. “Think smarter, not harder!”
Wow that statement sounds familiar (laughs). Well the good part is most people think on their feet with the opportunity that is presented in front of them. What’s been the best part of the journey as a manager?
The best part? Hmmm… That I’m the boss (laughs). I love that I can have a flexible schedule. I don’t answer to anyone and I can make it my own. The sky is the limit.
The great part is most entrepreneurs always say that. Not having to have a boss is probably the best part of this business. But being a manager is difficult trust me I’ve managed 10 artists over my career. Has there been any difficult spots where you’ve been frustrated by the job?
Yes and no! I have to keep in mind that not everybody has my drive. I’ve been meeting a lot of wishy washy artist. They want the fame and fortune but don’t want to put the work in to make that happen. I can’t do both my job and theirs. This generation is doomed (laughs).
Wow I mean I hear that a lot about this generation. I don’t think their doomed. Maybe a bit misguided lol. Ok so what music did you grow up on? And who you listen to now?
I grew up on old school rock. 70s-80s, then I mixed it up to 90s-2000 Hip Hop. LL Cool J, Wu Tang Clan, Biggie, 2Pac, Bone Thugs and Harmony, Nas, TLC, Missy Elliot, Lil Kim, Remy Ma, DMX, I LOVE Ice Cube- NWA... etc. (And) I have a Rock side to me as well. Good Charlotte, My Chemical Romance, Simple Plan, Asking Alexandrea, I Set My Friends On Fire, Slip Knot, Marilyn Manson, Kid Rock, Aerosmith…
Oh you didn’t just dig in the crates right now. Oh yeah you had different tastes altogether that’s awesome. But it comes back to now cause you have all this different love for music, what are you looking for in an artist to manage?
I like the underground old school hip hop vibe. That’s my main focus right now. The creativity they put in their rhymes that are off the dome is so intense. It brings (the) excitement that’s what I’m looking for.
Hip hop has so much to offer so the fact you still feel or even expect the excitement is good. But the expectations for you have to be high right? From intern to mogul. What’s the goal for you as a manager?
My goal is more of a vision. I want to be the best. Whatever it takes. I’m dabbling in real estate, business and other projects just so we have a wide variety of options to choose from. Yes, My expectations are very high because I know what I want in an Artist and I know what I need to become the best there can be.
Managers have the ability to bring the best out of an artist so that looks like your overall goal. Which brings me to the name. I remember a convo at WVMR we had about the whole idea behind mafia style, but now it’s your brand. What’s MSM mean? Why the name?
(Laughs) It’s funny that you mentioned it. I had to do a presentation in class on this topic. MSM stands for Mafia Style Management and; to be honest, my lawyer wasn’t fond of the name. Moving on, back in the late 50s & 60s the Mafia had a strict schedule we come here to work and get paid. They ran all of NY. Boater, freight, buildings, construction, money- they were businessmen! Very straight forward and made an impact. That’s is my theme to my business. I don’t take no bullshit for an answer. My company represents Loyalty, Trust & Respect. Just like they did back in then. My name is Mafia STYLE, not Mafia Affiliation... everyone has a theme and this is what I chose. It felt close to me. I take my business personal because it’s how I can relate.
See I respect that. People will throw a name out there of their brand and it will be an idea from their cousins baby fathers uncle who lives downtown somewhere (laughs). I love a great backstory. Things like that is how your get others interested in your brand. Tell me again where you learned all this from?
That’s so funny. The streets man! That’s where I’m from. Homeless, abandonment, lost… I was completely hopeless. I was alive but not living. So I took it upon myself to create my own future. This fits me, it works for me. I’m not conformist. So I had to find my own niche.
And it’s a niche that’s working. Ok so as we wrap up, I need to ask, what’s next for you and MSM in the immediate future?
As of right now, I’m working on selling Tee shirts. Old school comic book cartoon kind of tee shirts. It’s not like anything anyone else has done. Just a way for me to show my creative side and get the revenue I need to get started. I’m a kid at heart and I like comic books and I love hip hop- so let’s smash them together lol. It still a working progress. You are going to LOVE THIS LINE!
I already love the idea! And as many things are, everything is a work in progress to progress where you don’t have to work as hard. Any shoutouts before we go?
Shout out to you! Your company and your fam for believing in my and knowing all of my dreams can come true. Shout out to my investor.. my dad (laughs). He may not know a lot, but he’s always here to help.
Awesome. And, by the way, thank you for listening to me.
Follow Jaelynn DiMarco on Instagram for her company:
Mafia Style Management